The Clipper Race is a powerful blend of fiercely intense competition and human endeavour. We aren’t afraid to compete and push boundaries - the world’s longest yacht race enables individuals to pit their wits, skills and courage against the world’s toughest oceans, with no previous sailing experience.
Since 1996 the Clipper Race has developed a reputation for showcasing brands and building international trade links between partners and host destinations. A record-breaking eleven month, 40,000 mile race that reaches out to major markets on six continents, it’s an innovative and proven international marketing platform that promotes brands around the globe like no other event.
Like-minded brands align with the race’s adventurous spirit, teamwork and mental fortitude - believing that anything is possible, as the ‘ordinary’ take on the extraordinary. Businesses have established new markets through high-level networking and activation opportunities along the route.
This momentous biannual event takes a similar circuit for each race, with Team Sponsors also having the opportunity to shape the route by bidding for preferred Host Ports.
Find out how our partners have been using the event to achieve a wide range of objectives, whether it’s to promote brand awareness, staff engagement or to generate economic impact by increasing target markets in existing and previously unchartered territories.View
We have several levels of sponsorship engagement for many different points of entry allowing greater flexibility for your brand.
This is the highest level of sponsorship and allows a business, brand or destination to be named within the race title, giving synonymous association with the Clipper Race brand at all points of communication.
Branded yachts provide a prominent floating billboard and create a focal point for global activation and exclusive access to Clipper Race business events and in-port sailing.
Each of the twelve yacht entries has a Team Sponsor giving you the opportunity to name and brand one of the Clipper 70s and use it as an international floating billboard to promote trade, business, employee engagement, tourism or cultural links. In addition, the crew become ambassadors for their Team Sponsor and help to promote key messages.
The race visits approximately 15 ports over an eleven month period. The route is shaped by Host Port Sponsor who invests in the event to showcase their destination on a global platform and benefit from the significant economic impact that a stopover brings to the region.
Fleet Sponsorship is ideal for brands that choose to benefit from exposure across the whole race fleet. A Fleet Sponsor has exclusivity within its product category to align itself with the race and promote its product/services to crew, other sponsors, media and the global audience.
The Clipper Race partners with a number of Official Suppliers on a partial commercial/partial sponsorship or value in kind basis. The partners supply specific goods or services either on a complimentary basis or at a heavily discounted rate in return for rights of association with the Clipper Race brand.