De Lage Landen
Team Sponsor, Host Port

Objective

Asset finance and leasing company De Lage Landen (DLL) became a team sponsor to connect DLL’s 5,600 employees across the globe and become ‘ONE’ networked organisation; and to use the 2013-14 race to launch DLL’s new brand vision and host customer dedicated programs across international stopovers.

The boat name, ‘OneDLL,’ stands for one team, united behind a common mission.

Activation

DLL used the 2013-14 race edition to build on its successes in the 2011-12 race but this time doubled its activations across the globe. The company also gave 17 DLL employees the opportunity to get on board and sail a leg of the race. Across both race editions, DLL’s journey to become a more integrated, high-performing networked organization, was at the center of all strategy.

Activations included hosting a series of international events on and off the water, timed to coincide with stopovers and race start days, so that a combination of members and customers could unite together at team building and networking events.

Events highlights included; a reward retreat and eight boat regatta in France; a symposium, sail day and race start event in Rio de Janiero; leadership meetings in Cape Town; an AsiaPac regional conference and 16 team regatta in Sydney; a live video conference link to the OneDLL team at the annual China DLL dinner party in Shanghai; USA and Europe Member Events; and multiple sailing days in New York.

DLL kept the engagement going off the water with global teams racing their own virtual yachts in an online version of the Clipper Race, which saw the winners join the next stopover to sail on board OneDLL. These employees worked on community projects in stopovers and presented their race experiences and personal learnings to colleagues upon their return. Large member activations aimed specifically at engaging global member teams of 200 people each time were run in key ports; Brest, Sydney and New York. In Den Helder, the Dutch port close to DLL’s Global Headquarters, over 250 members from 15 European DLL offices gathered for the weekend to celebrate the arrival of the race fleet, and to connect with OneDLL race crew who had sailed around the globe, to learn from their experiences.

The group also joined the official Prize Giving for Race 15 which was also, specially named as The ‘OneDLL Cup. Later, at an exclusive sailing regatta, all members took to the helm on ten of the Clipper Race yachts, stepping momentarily in the boots of the ocean racing sailors. It proved to be an unforgettable event full of interaction and fun and blue energy,

The Clipper Race has unified our company.

We see it in the pride, the passion, and the creativity of our employees who are embracing their Clipper Race team and realising that we are one global team to serve our clients in over 38 countries.

Bill Stephenson, CEO, De Lage Landen
Outcome

Team Sponsor DLL initially partnered with the 2011–12 Clipper Race because the event was able to connect the company with every continent that DLL conducts its business in.

The race was the perfect metaphor for its journey to become ‘ONE’. Literally sailing with members on a global journey, while working together on shared goals. The partnership was so successful that DLL doubled its activation during the 2013–14 Race, seeking previously untapped sponsorship opportunities such as live video link ups during the race, to forming global virtual race teams.

Throughout the Clipper 2013-14 Race, employees and customers joined together during an extensive schedule of networking events, and 990 guests sailed with DLL at exclusive sailing regatta’s organised in the various stopover ports.