Qingdao
Team Sponsor, Host Port

Objective

The Clipper 13-14 Race marked the tenth year that Qingdao has sponsored the Clipper Race. The partnership has developed and gained momentum over the years, focusing on the following goals:

To continue to promote the city of Qingdao as China’s ‘city of sailing’.

To attract other major events by showcasing the city’s Olympic facilities to a global audience.

To inspire China’s youth, in turn encouraging participation in sailing.

Activation

Qingdao activates its sponsorship through two key strategies; throughout the race, via its team of Chinese ambassadors who each sail a leg of the race; and in port during the Qingdao stopover.

The team of Chinese ambassadors, who carry Qingdao’s key messages around the world, are exposed to extensive national and international, multi-layer media coverage via print, online and live TV. Coverage extends over 18 months, beginning at the initial crew selection process, and continuing right through to the end of the race.

The city of Qingdao uses its bi-annual Clipper Race stopover to continue to promote its outstanding and purpose built marine facilities to a strong international media audience.

The stopover also successfully engages thousands of the city’s young residents, to inspire them to follow the Clipper Race, and take up sailing. This is achieved through interaction between local groups and Clipper Race crew. Special events included; visits to local schools, cultural exchanges and homestays, activity programs and boat tours.

History making race crew Vicky Song and Guo Chuan were both celebrated with events organized in their honour during the Qingdao stopover.

Finally, Qingdao also used the race to build strong relationships, entertaining its VIP guests and sponsors during the stopover by giving them an integral role at key celebration events, award ceremonies, and press announcements.

Qingdao and the Clipper Race have been in ten years of partnership and both parties have enjoyed the close relationship, having benefitted much from each other over these last ten years.

With the Qingdao yacht visiting various famous cities of the world during the past editions, the brand of Qingdao as Sailing City of China has been greatly enhanced.

The Clipper Race also promoted the development of Qingdao sailing sport and boat-building industry, as the 2013-14 race also witnessed the very first performance of the Clipper 70 fleet, which were built in Qingdao.

Congratulations on the complete success of the Clipper 2013-14 Round the World Yacht Race. As always, Qingdao will continue to work closely with Clipper Ventures to ensure further success for Qingdao in the next Race.

Mr. Ji Gaoshang, Director General of Qingdao Municipal Sports Bureau
Outcome

Sailing participation has been positively affected throughout China during its ten year relationship with the Clipper Race. During the first race, one Chinese sailor took part. This figure has since built to include twelve Chinese nationals in the Clipper 2013 – 14 Race.

Guo Chuan, the first Chinese crew member to sail in the Clipper Race was so inspired by his experience that he has since become the first Chinese yachtsman to complete a solo circumnavigation.

After taking part in a leg of the 2011-12 race, Qingdao-born sailor Vicky Song signed up as a round the world crew member for the 2013-14 race. At the Clipper Race Finish in London, July 2014, she attracted international news coverage when she became the first female Chinese sailor to circumnavigate the planet. The Clipper Race was the first international sailing event that visited Qingdao, enabling the city to learn and develop its logistics, planning and facilities ahead of the 2008 Olympic and Paralympic games.

The Clipper Race stopovers that followed have allowed Qingdao to build a strong Olympic legacy and attract many other international sailing and marine events, including:

  • IFDS Qingdao International Regatta
  • ISAF Sailing World Cup
  • Extreme Sailing Series
  • The Volvo Ocean Race
  • The Qingdao International Boat Show
  • Weta Trimaran Sailing in Qingdao

Qingdao’s media coverage, including the TV series for the 2013-14 Race is expected to reach a cumulative global audience of over 1 billion, with over 1,600 news items featuring Qingdao. The extensive coverage ensures that Qingdao firmly retains the title of China’s ‘city of sailing’.