To launch a new Rotary range to the market via a multi-media campaign which supports the brand's values and associated lifestyle.
Rotary Watches utilised a custom branded Clipper 68 ocean racing yacht to showcase its new product range in a TV advertising campaign which aimed to assert itself as the brand of choice for ordinary individuals looking to achieve extraordinary things.
20% GROWTH IN SALES
The advert featured the new Rotary Aquaspeed timepieces within an authentic, exciting sailing environment and was launched to market in September 2011 to capture Christmas sales.
Our sponsorship generated a significant growth in sales for the brand, featured in a highly effective television commercial, gave us a global platform to engage with distributors and retailers, and provided exciting online and social media interaction with customers, including the production of a special APP, Aquaspeed 2.
The TV advertising campaign was deemed so successful that it was repeated in Spring 2012. Rotary reported a healthy 20% growth in sales during 2012, aided by the TV advert and the brand's exposure through its Clipper Race partnership.
£10m PR VALUE
Rotary reached a cumulative global audience of over 700 million people through news media coverage and exposure in the Clipper Race television documentary, Against the Tide 2, generating an equivalent PR value in excess of £10 million.