Tripartite
Team Sponsor

Objective

The objective of the alliance was to develop profitible trade routes and strong business partnerships between Qingdao in China, Hull and Humber in the UK, and Cape Breton Island in Nova Scotia, Canada.

Activation

Government representatives from the three city-regions met at the pre Clipper 09-10 Race Sponsors Forum and identified a number of mutual objectives. This led to trade missions, networking events and targeted meetings at several stopovers with a particular focus on fostering relationships between Qingdao, Cape Breton Island and Hull and Humber.

Future business partners were established and invited to sail on the respective yachts, sponsored by the three destinations. The Hull and Humber Chamber of Commerce organised a seafood forum in Qingdao, Cape Breton Island and at the Race Finish in Hull to nurture relationships in one of the region’s key industry sectors.

The Clipper Race project is a great marketing tool that is putting us on the map.

It is opening doors for trade and investment, while creating global awareness of our island’s strengths and assets.

Luciano Lisi, CFO, Cape Breton Explorations Ltd
Outcome

To cement their new found trade relationship, a memorandum of understanding was signed by the three destinations during the Qingdao stopover in China, to promote communication and cooperation, especially in two-way investment, import and export, trade exhibitions, education, tourism and culture. This formed the foundation for future business development.

All three city-regions had common interests in various aspects of seafood with some reciprocal trade links already in existence, but the tripartite agreement is expected to strengthen and form the foundation for future business development.