​ENGAGING THE PUBLIC

Liverpool was buzzing last week as locals and tourists descended on Albert Dock to the Clipper Race Village to catch a glimpse of the Clipper Race fleet.

Unicef, Henri Lloyd, Garmin, Stormhoek Wines, Visit Sanya and Derry-Londonderry’s - Foyle Maritime Festival all exhibited within the Race Start village, benefiting from the high footfall by raising awareness of their brand in unique and engaging forms.

Henri Lloyd recorded above target sales through their retail and merchandise stand; Stormhoek Wine’s branded VW promotional van and outdoor seating area proved hugely popular with passers-by taking the opportunity to sample and purchase the unique Clipper Race branded wine. Unicef launched their Spinnaker of Support – a first-time fundraising activation offering supporters the chance to write a message of support to crew on the Unicef yacht spinnaker which will be used during the 40,000 navigation of the globe.

Visit Sanya used its tent to educate people about the tropical Chinese destination of Sanya, having traditional Li Dancers providing entertainment, sampling local cuisine and showing imagery and videos

Our Clipper Race open boats also proved highly popular with the public, recording a staggering 2,162 tours across the three days they were open to the public - which gave a real insight into life on board a Clipper 70 and the testing realities crew face when they take part in the Clipper Race.

Find out how our partners have been using the event to achieve a wide range of objectives, whether it’s to promote brand awareness, staff engagement or to generate economic impact by increasing target markets in existing and previously uncharted territories via our Case Studies.