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Liverpool’s newest international destination campaign, Liverpool 2018, is pleased to enter a team in the Clipper 2017-18 Round the World Yacht Race.
The city’s team entry and Start and Finish Partner status marks the tenth anniversary of the city’s game-changing tenure as European Capital of Culture, which will see preparations for another year under the international spotlight.
The Liverpool 2018 campaign aims to attract audiences of millions of people, create significant economic impact and push Liverpool to the top of the ‘must-visit’ cities in 2018.
“We’re delighted to be a Clipper Race Team Partner – not only are we part of the action, but it means that, once again, Liverpool is going to be seen across the globe by millions of people.” said Joe Anderson, Mayor of Liverpool.
World renowned for staging unmissable and unforgettable events, the city of Liverpool is planning for another impactful year in the spotlight. Expect boundaries to be pushed, audiences to be delighted and communities to come together to share in an incredible cultural journey transcending the worlds of the arts, fashion, business and sport.
As the Clipper 2017-18 Race makes its way around the world, Liverpool 2018 will promote the city as one of Europe’s leading visitor destinations.