Clipper Race Centre Stage at Sports Brand Showcase

Lord’s Cricket Ground in London is hosting SportsPro’s inaugural The Brand Conference today in which the Clipper Race has been telling its compelling story alongside other leading global sports brands and sponsors.

The Brand Conference is a day of discussion, ideas and insight for industry leaders representing federations, teams, events, brands, and agencies. The conference includes debate on a wide range of compelling subjects, including communication strategies in an ever changing media world, audience and social media engagement, and the latest marketing trends that sports communicators are using.

“Our brand is a powerful emotion which captures the spirit of adventure,” explained our Global Business and Communications Director, Jonathan Levy, during the opening panel session. “We are the ultimate global adventure challenge and that drives the experience of participants and sponsors alike.

“While we are rapidly expanding our reach and creating billions of opportunities to see news coverage in global media, the unique nature of our proposition combined with creative and flexible activation is not only driving a very positive return on investment for sponsors, but is also enhancing the crew experience.”

Conference attendees included The Premier League, BBC Sport, Arsenal FC, the IRB, Red Bull, Emirates, the NBA, Major League Soccer and Sky News, among many more.

The Brand Conference has been created by SportsPro magazine. Follow more reports from the event at www.SportsProMedia.com and on Twitter @SportsProTBC #SPTBC2014