BUSINESS SPOTLIGHT ON: FREMANTLE

BUSINESS SPOTLIGHT ON: FREMANTLE

FREMANTLE STOPOVER: DEVELOPING SPORTS SUCCESS

The Clipper Race’s return to Western Australia sparked great sports development opportunities, not only amongst its active sailing community, but also with the wider sporting community in the region.

Proving the race’s ability to transcend usual sailing circles, two great sporting rivalries were put aside when GREAT Britain crew member and former Team GB Olympic hockey player Hannah Macleod joined up with one of Australia’s most proactive sports bodies to offer a strategic developmental learning opportunity for young players.

Hannah, who won hockey gold at the Rio Olympics and played against Australia many times in her national team career, took time out of her preparations for joining the All-Australian Leg 4 in Fremantle, to share best practice and personal experiences with 15 and 16-year-old members of the Talent Accelerant Program (TAP) at Hockey WA.

On the importance of the session, Hannah says: “I remember when GB sprinter Kriss Akabusi came into my school when I was little, and I still have that my photo with him and his signature.

“It was so inspirational so I know just how important it is for events like this. The conversations that you have you could literally inspire someone to change direction or give them the drive and passion to achieve whatever it is they want to achieve.”

The Clipper Race’s presence in WA also generated great interest from this active sailing community. Working with six local sailing and yacht clubs across the region the race developed an inter club regatta. The objective of the regatta was to drive recruitment interest for further editions of the race knowing that WA is a key market for development. This recruitment regatta was led by our Development Director, David Cusworth who hailed the activation as a great success, reporting positive discussion with potential Race Crew of the future.

Developing youth sailing and creating an ongoing legacy for the Clipper Race is vital in terms of both business and sports development. In support of this aim, over 100 students from the sailing development team at Scotch College, WA, were invited to Fremantle Sailing Club, which is one of the largest and most successful sailing facilities in the Southern Hemisphere, to get personal insights and up close inspirational experiences of this unique challenge.

FREMANTLE MEDIA SNAPSHOT

• Channel 7 ‘Today Tonight’ – Interviews with Australian female Skipper Wendy Tuck and PSP Logistics crew member Trevor Taylor, from Perth. The story was the fourth most watched show in WA that night, pulling 1.248million viewers.

• ABC Radio Perth ‘Breakfast with Peter Bell’ – Featured a 7 minute in-studio interview with Garmin crew member Nell Wyatt.

• ABC Grandstand Radio – Australia wide, the sports programme ran two different interviews with Wendy Tuck, during the weekend breaks of the second Ashes test.

• ABC Perth Radio – the Saturday Breakfast show interviewed Unicef crew member Ashley Minato, from WA, on the morning of race start.

• Radio 6PR ‘Sportsday with Karl Langdon and Paul Hasleby’ – Ran feature length interviews with Trevor Taylor and Wendy Tuck.

• WAtoday.com.au – the online version of the West Australian newspaper ran a story on the race and Trevor Taylor from PSP Logistics. View the article here.

• West Australian newspaper – feature in the weekend’s Travel Magazine.

• 91.3 Sport FM ‘Let’s Go Sailing’ – Ran two 60-minute shows dedicated to the Clipper Race featuring Alumni crew member Helen Carter and Dare To Lead crew member Samantha Harper.

• News.com.au – the online version of the Daily Telegraph in Sydney, which was also syndicated in News Limited publications across the country, ran a story about Wendy Tuck heading home for her 11 ^th Sydney Hobart. Click here to read.

UK - AUSTRALIA: GREAT FOR PARTNERSHIPS

UK Secretary of State for International Trade, Dr Liam Fox, shone a light on the strong and growing links between the UK and Australia during his recent official visit to Sydney.

A highlight of the visit was a ‘GREAT for Partnership’ event with the Australian British Chamber of Commerce, where one of Clipper Ventures’ branded training yachts was specially branded and used as part of the government’s ‘Best of British’ theme alongside Sydney’s stunning Opera House and Harbour Bridge. The Best of British theme supported Liam Fox’s Dr Fox key-note speech to a 240 strong business audience, highlighting the strength of the relationship between the two countries and their future opportunities.

The training yacht, with bold Union Jack branded sails featured alongside three McLaren supercars to promoted the Sport is GREAT campaign, also signalling the arrival of the Clipper Round the World Yacht Race in Sydney later this month and also Clipper Venture’s support of the Invictus Games Sydney 2018.

Michael Ward, British Consul-General and Director-General, UK Department for International Trade, Australasia said “It was a great privilege to welcome our International Trade Secretary, Dr Liam Fox to Australia this week – it was an extremely successful programme of meetings and events with business and government.

“The ‘GREAT for partnership’ event by Sydney Harbour was an excellent showcase of the UK-Australia trade relationship and I am excited about the fresh opportunities in sectors like technology, financial services, infrastructure and life sciences that will allow us to build even stronger UK-Australia links.”

Dr Fox’s programme included meetings with Australian Prime Minister, Malcolm Turnbull, Australian Foreign Secretary, Julie Bishop and Australia’s Minister for Tourism and Trade, Steven Ciobo on working together to promote the rules based international trading system and deepening the trade and investment relationship between the UK and Australia.

Access the photos from the GREAT for Partnership event.

On the same evening, the Australian British Chamber of Commerce Perth hosted a British Business Network Reception to mark the Clipper Races' arrival into Fremantle. Network members including; SEQTA, University of WA, Digitas Australia and HSBC were invited to an exclusive reception hosted by Head of Office Andrew Beveridge and included a conversation with Sir Robin Knox-Johnston, CEO William Ward, and Lance Shepherd. Skipper of Liverpool2018.

FIRST QUARTER MEDIA FIGURES RELEASED

The results of the first media evaluation of the Clipper 2017-18 Race have been revealed, with exciting figures proving the race continues to build on previous editions exposure.

The first report covers the Clipper 2017-18 Race build-up period, the Race Start and Leg 1, up to the end of September 2017.

Major highlights include:
+93% more coverage for 2017-18 vs 2015-16 Race Starts

+29.7% increase in broadcast media (TV and radio)
+210% increase in social media mentions

A total of 6,115 media stories were picked up across print, online and broadcast in this inaugural report.

Media coverage (online, print and broadcast) was generated in 62 different countries, with top nationalities including the UK, USA, China, Australia, Uruguay, France, Italy and Germany and South Africa.

Coverage equates to in excess of £34 million in Advertising Value.

Following the global trend that news is increasingly being digested from online sources, we have chosen Meltwater for its more superior online monitoring ability. This may equate in some part to the high increases we are seeing in online spaces, (+192% increase in online editorial articles) however please also note that this global trend is also expected to count for some decreased print activity.

AWARD WINNING CLIPPER RACE TV SERIES PREMIERS IN UK

The Clipper Race’s award-winning official documentary is back with The Race of Their Lives Series 3, and the first episode is now airing on Sky Sports Arena in the UK.

This first of seven sixty-minute action-packed episodes covering the Clipper 2017-18 Race includes the raw emotion of the Race Start in Liverpool, UK, all the twists and turns from the Atlantic Ocean and the wonderful welcome from Yacht Club Punta del Este, Uruguay after the longest ever leg of the Clipper Race - plus more.

Race of Their Lives won ‘Best Sports Documentary – UK’ at the TMT Media Awards 2016. It was broadcasted to channels in 171 countries, to a subscriber base in excess of 900 million people – a figure this current series is already expected to exceed.

Further Global channels which have signed up to take the current series include: Fox Australia, Fox Asia, Fox Europe, Fox Africa, OSN, be In sport (Asia and Australia), Astro Malaysia, Arena Sport (Baltics), Eleven Network (Poland, Taiwan, USA, Singapore, Belgium and Italy), Nautical channel (available worldwide), Supersport (Pan Southern Africa), Kwese (Pan Africa), IYQI (China), Watersports World (available worldwide) and Virgin Bulgaria.

CLIPPER VENTURES SUPPORTS INVICTUS GAMES

An exciting announcement has been made, that Clipper Ventures will be working with the Invictus Games Sydney 2018 to support two team entries in the upcoming Rolex Sydney Hobart Yacht Race.

Our two Clipper 68s will join the Clipper 2017-18 Race fleet to take part in the iconic Bluewater Classic in Sydney. Invictus Games Sydney 2018 GAME ON(CV10) will be crewed by British wounded, injured and ill Veterans, and will take on the Australian crewed Invictus Games Sydney 2018 DOWN UNDER (CV5), in what’s tipped to be the ‘Ashes on the Water’.

Sir Robin Knox-Johnston will join the UK crew aboard Invictus Games Sydney 2018 GAME ON (CV10) as the on-board navigator, in what will be his third Rolex Sydney Hobart Yacht Race. On the collaboration, Sir Robin said he was very proud that Clipper Ventures would be supporting Invictus Games Sydney 2018 as it prepares to introduce sailing to its event line-up.

Clipper Ventures is providing the training for all participants in the lead up to the race start on Boxing Day.

At the official announcement, Invictus Games Sydney 2018 Chief Operating Officer, Ben Rahilly said: “Taking part in the Rolex Sydney Hobart Yacht Race is an exciting platform to showcase the healing power of sport as we build towards the Games in October 2018. We hope the wider Invictus Games family will take this opportunity to cheer on our crews as they take on this iconic blue water classic.

“Taking part in this race would not be possible without the amazing support of multiple partners including Clipper Ventures, Help for Heroes, the Cruising Yacht Club of Australia and our official Presenting Partner Jaguar Land Rover.”

The Invictus Games is an international adaptive sporting event for active duty and veteran servicemen and women. The Games use the power of sport to inspire recovery, support rehabilitation and generate a wider understanding and respect for wounded, injured and ill servicemen and women. They also recognise the significant contribution made by family and friends in the recovery process.

The full crews will be announced in the coming weeks. Follow the race 'Down Under' on the Invictus Games Sydney 2018 website.

£200,000 UNICEF MILESTONE REACHED

The Clipper Race reached a momentous milestone this week as the amount raised for Unicef by staff, crew and supporters topped the £200,000 mark, meaning that we are over halfway towards our £400,000 target for the Clipper 2017-18 Race edition.

It also means that since Unicef UK became an Official Charity Partner in the last edition of the race, more than half a million pounds has been raised for vital work in helping to protect and save the lives of thousands of children across the globe.

Mike Penrose, Executive Director of Unicef UK, said: “The Clipper Race sees everyday people take on one of the greatest challenges on earth, testing their wits, skills and courage in an endurance race across the toughest oceans. At the same time, children around the world are experiencing even more dangerous challenges – they’re facing disease, hunger and the chaos of war and disaster.

“Partnering with the Clipper Race has helped us to promote awareness of the crucial work that we are doing to protect some of the most vulnerable children and we are incredibly grateful for the extraordinary fundraising efforts of those involved in the race so far.”

With more than eight months of the world’s greatest ocean adventure still to go, the race is on to exceed the fundraising target that has been set.