Global GPS technology company Garmin will be a second-time Team Sponsor in the Clipper 2015-16 Race.
Following the brand’s successful sponsorship in the last edition of the race, the Garmin crew will represent the world’s leading manufacturers of navigation and electronics products in the marine, automotive, aviation, outdoor and fitness markets.
The race’s crew and Skippers will use and test Garmin products such as its marine navigation equipment, VIRB action cameras and fitness trackers during the circumnavigation.
Mattias Daldborg, EMEA Marketing & Communications Manager for Garmin, Marine, said: “The company has seen the first-hand benefits of being a Team Sponsor and Official Supplier during the Clipper 2013-14 Race.
“When the opportunity arose to once again be a Team Sponsor and have a Garmin yacht, we jumped at the chance. The global communication strategy of the Clipper Race enables us to communicate and engage with a global audience with all that Garmin has to offer, from our marine equipment through to our VIRB action cameras and dedicated fitness products.
“Just like the race’s crew, the majority of people using our products are ordinary people that benefit from technology that allows them to do activities they love while exploring safely.
“As a global brand we serve markets in all countries along the race route, so to be able to activate and interact with customers and media at all stopovers is a great thing,” added Mattias.