“The race gives us a great opportunity to take the iconic image of our skyline across the globe and helps to position our city as an exciting, international destination,” said Tom Norwalk, President and CEO of Team Sponsor Visit Seattle.
Visit Seattle is a private, non-profit destination marketing organisation.
As Seattle continues to grow into a top international destination for tourists and business travellers, the new Team Sponsor will use this partnership to publicise the city to key markets during race stopovers.
Its goal through its marketing efforts is to enhance the employment opportunities and economic prosperity of the region.
“We are excited to brand a boat with the colours of the Emerald City and our iconic skyline to help further this growth,” continued Norwalk.
Seattle is home to industry leaders such as Microsoft, Amazon.com and Boeing.
“As Seattle continues to develop into a world-class sports city, we are thrilled to welcome the Clipper Round the World Yacht Race to the shores of Elliott Bay and our beautiful downtown,” added Ralph Morton, Executive Director of the Seattle Sports Commission.
“We are a city of innovation, a city that in many ways has helped shrink the world because of our aeroplanes, our computer software and our burning desire to make a difference. This skill set and mentality is also necessary for the courageous crew who are about to circumnavigate the globe,” added Ralph.
Visit Seattle representatives will visit key cities on the race to network, hold events and promote Seattle as a destination.
The city will also be a Host Port, welcoming the crew at the end of the Mighty Pacific leg from Qingdao, China, in April 2016.
For more information, see www.visitseattle.org