All Key Focus Areas
  • All Key Focus Areas
  • Active fans / Audience
  • Brand awareness
  • Business development
  • Community
  • CSR
  • Destination / Host City
  • Digital
  • Economic impact
  • Employee engagement
  • Experiential / Engagement
  • Government
  • Growth
  • Hospitality
  • Human endeavour
  • Learning and development
  • Legacy
  • Media
  • Product placement
  • Profile
  • Research and development
  • Sales
  • Tourism
  • Trade and investment
  • Shared values

Derry-Londonderry

Key Focus Community, Destination / Host City, Economic impact, Experiential / Engagement, Legacy, Tourism
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The nine-day Foyle Maritime Festival wrapped around the Clipper 2015-16 Race stopover attracted more than 163,000 people and resulted in a £3.5million boost to the local economy. Hotel occupancy peaked at 97% and 25% of visitors were international – find out more about how Derry-Londonderry created an economic impact, changed perceptions and boosted levels of civic pride.

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Old Pulteney

Key Focus Brand awareness, Business development, Digital, Experiential / Engagement, Hospitality, Product placement, Sales
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Old Pulteney delivered its biggest multi-platform activation to date through a Clipper Race team partnership. Known as ‘The Maritime Malt,’ Old Pulteney used its partnership to promote the whisky’s strong brand heritage around the world. As a result, Old Pulteney saw an 18% increase in sales and 15% increase in brand value.

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GREAT Britain

Key Focus Business development, Government, Legacy, Tourism, Trade and investment
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The GREAT Britain campaign, the UK Government’s most ambitious international marketing campaign ever, partnered with the Clipper Race to support delivery of its wider objectives; bringing jobs and growth to the UK.

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Qingdao

Key Focus Brand awareness, Community, Destination / Host City, Government, Legacy
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The Chinese ‘Sailing City’ Qingdao has been a feature of the past six races and recently committed until the 2019-20 edition. The city hails its partnership with the Clipper Race a huge success, demonstrating that it can host major events, create an Olympic legacy and boost community interest and participation in sailing.

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De Lage Landen

Key Focus Active fans / Audience, Business development, Employee engagement, Hospitality, Learning and development, Sales
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Team Partner De Lage Landen (DLL) used the Clipper Race to unify its global employee base, which had grown by acquisition, and launch its new brand vision to international customers through specially organised events in key race regions. Direct results include €100million increase in new business revenue, 20% increase in employee satisfaction and 76% of employees actively engaged.

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Henri Lloyd

Key Focus Business development, Experiential / Engagement, Product placement, Research and development, Shared values
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Fleet Partner Henri Lloyd has used the extreme environment of the Clipper Race as a research and development platform for its technical sailing range since 2002. The Clipper Race provides unrivalled access to its target audience of sailors and adventurers and the brand has realised a 40 per cent growth in sales with 80 per cent of race crew engaging in its unique membership programme.

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LMAX Exchange

Key Focus Brand awareness, Business development, Experiential / Engagement, Growth, Hospitality
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London based FinTech firm LMAX Exchange used the race to nurture existing client relationships as well as develop new business opportunities. With over 220 clients engaged and 50 new business connections, LMAX Exchange rated its return on opportunity as 7:1.

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Mission Performance

Key Focus Business development, Employee engagement, Learning and development, Research and development, Shared values
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Mission Performance saw the perfect opportunity to translate the Clipper Race’s extreme team, leadership and communication experiences into valuable business lessons for its international clients. Through the partnership, Mission Performance developed a programme to identify and promote factors that contribute to a winning performance.

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Sapinda Rainbow Project

Key Focus Community, CSR, Human endeavour, Learning and development, Legacy
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The Sapinda Rainbow Foundation was created to provide young people from South African townships and underprivileged backgrounds with a unique development opportunity and life-changing global adventure on a leg of the Clipper Race.

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Elliot Brown Watches

Key Focus Brand awareness, Digital, Growth, Product placement, Sales, Shared values
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Emerging British watch company Elliot Brown used the Clipper Race as a platform to generate unique marketing content for use across its digital platforms in a bid to grow brand awareness and sales. In the 18-month campaign the company grew by 40%, sold all its limited-edition watches and delivered a successful digital marketing campaign.

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Stormhoek Wines

Key Focus Active fans / Audience, Brand awareness, Digital, Experiential / Engagement, Growth, Shared values
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Stormhoek has used the race’s international community of adventurous crew and partners to grow its customer and fan base. Since it partnered with the race in 2015, it has increased its brand awareness, sales and engagement. This year 100,000 bottles of its iconicClipper 2017-18 Race Branded Range will feature on the shelves of UK supermarket giants Tesco and Waitrose.

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Gold Coast Australia

Key Focus Brand awareness, Destination / Host City, Legacy, Media, Profile
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Gold Coast City Council and Gold Coast Tourism sponsored a team in the race as a springboard to raise awareness and lend more power to the final stages of their bid to host the 2018 Commonwealth Games. The campaign generated over 2,000 news items, a PR value of over £7million and, was instrumental in Gold Coast winning its host city bid.

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Welcome to Yorkshire

Key Focus Active fans / Audience, Brand awareness, Destination / Host City, Digital, Tourism
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Until its six-year partnership with the Clipper Race, not many people outside the UK would have been able to find Yorkshire on the world map, or know why they should visit. However, through an award-winning marketing campaign using the Clipper Race, Welcome to Yorkshire increased web traffic from the USA by 118% resulting in a £10million increase in tourism spend in the region.

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Yorkshire Forward

Key Focus Active fans / Audience, Destination / Host City, Economic impact, Profile, Tourism
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Proving it to be more than capable of hosting world class events, Hull put on a spectacular show for the Clipper 2009-10 Race Start and Finish, which were the biggest events hosted by the city to date, attracting 200,000 visitors and a £9.3m boost to the economy. 2017 sees Hull become the UK’s City of Culture,

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Young’s Seafood

Key Focus Experiential / Engagement, Government, Growth, Sales, Trade and investment
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Proving to be about more than just a race, the Clipper Race’s partnership with the UK firm, Young’s Seafood, put salmon on the menu in China, and Host Port Partner Qingdao became one of the company’s main processing and packaging ports, cutting costs and driving the business forward.

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One Hull

Key Focus Community, CSR, Government, Learning and development, Legacy
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Using the analogy that success in offshore racing is derived from hard work, dedication and team work, Hull used its Team Partner status to build local pride and motivate disadvantaged young people with new life experiences and valuable skills to increase their future employment opportunities.

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Media

Key Focus Digital, Growth, Human endeavour, Media, Profile
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The depth and variety of media coverage provides Clipper Race partners with exposure to target markets through unique human interest stories. News media coverage has doubled race-on-race for the past three editions, reaching a unique global audience base of 1.8 billion people across 67 different countries.

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