The GREAT Britain campaign, the UK Government’s most ambitious international marketing campaign ever, partnered with the Clipper Race to support delivery of its wider objectives; bringing jobs and growth to the UK.

Building a reputation as an international sailing destination and further enhancing the City’s long-term development strategy of combining sports and tourism.

Learn how Dell used the extreme conditions of the Clipper Race to demonstrate the extraordinary capabilities of Dell Rugged’s PC product range, showcasing its capabilities in the harshest conditions on the planet.

Find out more about how Derry-Londonderry used the Clipper Race to drive significant economic impact to the local economy.

During the Clipper 2017-18 Race, crew, supporters and race partners around the world showed their support and raised more than £374,000 which went towards saving the lives of thousands of children.

Discover how Sta-Lok used the Clipper Race not only as a platform to market the brand in new countries but also an opportunity to showcase the strength and reliability of Sta-Lok products during a grueling circumnavigation.

The depth and variety of media coverage provides Clipper Race partners with exposure to target markets through unique human interest stories. News media coverage has doubled race-on-race for the past four editions, reaching a unique global audience base of 1.8 billion people across 67 different countries.

Developing Qingdao, China as a powerful maritime city with a strong ‘blue’ marine economy, and developing a leisure sport cluster along the route of the 21st Century Maritime Silk Road.

Find out how the Liverpool 2018 campaign used the Clipper Race to reach audiences of millions of people in a bid create significant economic impact and push Liverpool to the top of the ‘must-visit’ cities lists in 2018.

Marlow Ropes has used the Clipper Race as a testbed for product research and development for the last eight editions. Utilising the Clipper Race global circuit, Marlow has been able to grow their global customer base through activations in new markets.

Old Pulteney delivered its biggest multi-platform activation to date through a Clipper Race team partnership. Known as ‘The Maritime Malt,’ Old Pulteney used its partnership to promote the whisky’s strong brand heritage around the world. As a result, Old Pulteney saw an 18% increase in sales and 15% increase in brand value.

Learn how PSP Logistics, a leading global freight forwarder and international boat transportation company used the Clipper Race to secure new business in key destinations whilst strengthening relationships with existing customers.

Read how Punta del Este, Uruguay used the partnership to develop sailing in Uruguay by taking advantage of the Clipper Race’s global reach to promote its exceptional tourism qualities.

Team Partner De Lage Landen (DLL) used the Clipper Race to unify its global employee base, which had grown by acquisition, and launch its new brand vision to international customers through specially organised events in key race regions. Direct results include €100million increase in new business revenue, 20% increase in employee satisfaction and 76% of employees actively engaged.

London based FinTech firm LMAX Exchange used the race to nurture existing client relationships as well as develop new business opportunities. With over 220 clients engaged and 50 new business connections, LMAX Exchange rated its return on opportunity as 7:1.

The Sapinda Rainbow Foundation was created to provide young people from South African townships and underprivileged backgrounds with a unique development opportunity and life-changing global adventure on a leg of the Clipper Race.

Emerging British watch company Elliot Brown used the Clipper Race as a platform to generate unique marketing content for use across its digital platforms in a bid to grow brand awareness and sales. In the 18-month campaign the company grew by 40%, sold all its limited-edition watches and delivered a successful digital marketing campaign.

Stormhoek has used the race’s international community of adventurous crew and partners to grow its customer and fan base. Since it partnered with the race in 2015, it has increased its brand awareness, sales and engagement. This year 100,000 bottles of its iconicClipper 2017-18 Race Branded Range will feature on the shelves of UK supermarket giants Tesco and Waitrose.

Gold Coast City Council and Gold Coast Tourism sponsored a team in the race as a springboard to raise awareness and lend more power to the final stages of their bid to host the 2018 Commonwealth Games. The campaign generated over 2,000 news items, a PR value of over £7million and, was instrumental in Gold Coast winning its host city bid.

Until its six-year partnership with the Clipper Race, not many people outside the UK would have been able to find Yorkshire on the world map, or know why they should visit. However, through an award-winning marketing campaign using the Clipper Race, Welcome to Yorkshire increased web traffic from the USA by 118% resulting in a £10million increase in tourism spend in the region.

Proving it to be more than capable of hosting world class events, Hull put on a spectacular show for the Clipper 2009-10 Race Start and Finish, which were the biggest events hosted by the city to date, attracting 200,000 visitors and a £9.3m boost to the economy. 2017 sees Hull become the UK’s City of Culture,

Proving to be about more than just a race, the Clipper Race’s partnership with the UK firm, Young’s Seafood, put salmon on the menu in China, and Host Port Partner Qingdao became one of the company’s main processing and packaging ports, driving the business forward.

Using the analogy that success in offshore racing is derived from hard work, dedication and team work, Hull used its Team Partner status to build local pride and motivate disadvantaged young people with new life experiences and valuable skills to increase their future employment opportunities.

Fleet Partner Henri Lloyd has used the extreme environment of the Clipper Race as a research and development platform for its technical sailing range since 2002. The Clipper Race provides unrivalled access to its target audience of sailors and adventurers and the brand has realised a 40 per cent growth in sales with 80 per cent of race crew engaging in its unique membership programme.

Mission Performance saw the perfect opportunity to translate the Clipper Race’s extreme team, leadership and communication experiences into valuable business lessons for its international clients. Through the partnership, Mission Performance developed a programme to identify and promote factors that contribute to a winning performance.