DELL USES CLIPPER RACE STOPOVER IN NEW YORK TO SHOWCASE RUGGED PRODUCT LINE
21 June 2018
Clipper Race Fleet Partner Dell has utilised the Clipper Race stopover in New York, USA, to promote its Dell Rugged products to industry leaders and journalists through a series of events, sail days and talks.
When only the toughest, most durable technology will suffice, the Dell Rugged portfolio steps up to the mark to ensure that the Clipper Race teams can navigate, communicate, blog and send imagery back from on board the Clipper 70 yachts as the race across the worlds oceans.
North Cove Marina provided a stunning backdrop for a Dell product showcase event, and what better way to kickstart conversations about the extreme capabilities of the Rugged range than to freeze a Rugged tablet inside a yacht shaped ice sculpture.
After a welcome address from Damon Munzy, Corporate Communications for Dell, Craig Brandt, Dell Rugged Product Marketing Director, used the Clipper Race to speak about the Rugged range and its proved resilience in extreme conditions.
Speaking after the showcase event, he said: “Our Rugged products are designed to deal with the most extreme environments and being on these Clipper Race ocean racing yachts is about as harsh as it gets, so it is a perfect test environment to test these products.
“Dell has done events like this in multiple cities all over the world, so the Clipper Race gives us global opportunities to engage with contacts, analysts and journalists in different markets about the Dell Rugged products.”
Before taking Dell’s guests for a private yacht tour, Qingdao Skipper Chris Kobusch and two Dell ambassador crew members Sam Harper, circumnavigator on board Dare To Lead, and Marek Omilian, circumnavigator on board Visit Seattle, took part in a question and answer session to share their individual experiences of using the Dell Rugged equipment on board during the 2017-18 circumnavigation.
Speaking at the event, Marek said: “It has been great to talk about the Dell Rugged products here with guests of Dell. People are excited about the Clipper Race and they are amazed at what we do with Dell as we race around the world.
“It has been such a good opportunity to be able to share our experiences using these products as we put them through their paces on a daily basis on board, whether that’s for navigation or communication, but also to share our experiences of the sailing.”
Following the events, Dell took its guests out for a sail day on board the Nasdaq Clipper Race team entry to bring to life just how the products get used on board and how they help team maximise performance, communication and racing.
The Clipper Race will be based in North Cove Marina, Manhattan, and Liberty Landing Marina, New Jersey, until Monday 25 June when the final Leg of the Clipper 2017-18 Race begins. Before then, the Clipper 70 racing yachts will be open to the public for FREE tours at North Cove Marina from 10am-7pm daily until Saturday 23 June.
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